PRMD Music (also known PRMD Records) is a Swedish-American[1] independent, electronic music record label and music publisher well known for releasing EDM material. The label was home to and released music from artists such as Avicii, Cazzette, Deorro, Spencer Brown, K?D, MORTEN, Wolfgang Gartner, Syn Cole Ninski, iSHi, and many others.
It was founded and incorporated as a Limited liability company (LLC) in Delaware by Iranian-Swedish record producer and talent agency manager Ash Pournouri. An announcement to several news outlets became public in April 2013. Pournouri founded the label for three reasons: "to identify and develop talented producers and artists, taking them first to fans", make the artists marketable through "new paradigms, creative brand partnerships and front running third party platforms", and to include a discography containing "so many different types of [music genres]". Seven months later, the record label would announce a partnership with WMG's Alternative Distribution Alliance (ADA) to provide the label and its artists "digital & physical distribution, and marketing services".
Around 2014, PRMD signed a music publishing deal with Imagem Music. This meant that any song released on PRMD's discography would, therefore, grant Imagem full, joint ownership to the rights. In the same year, the label founded its first and only sub-label ICONS
In 2015, the record label began to include non-Electronic music genres such as Hip-hop and Indie dance to its discography. It was part of Pournouri's shift away from releasing "four-to-the-floor beats [played on] festival stages", and to reflect Pournouri and it's attention towards hip hop.
PRMD's final release was Vincent's For You EP on February 19, 2019. That same year on November 25, PRMD officially dissolved via its filing with the California Secretary of State. There were a couple factors to the label's inactivity, such as Avicii's death in 2018 and the posthumous release of his album TIM in 2019. That was the case until 2025 when the official website updated, presenting itself again as a active record label. It is unclear of when the record label will release new music as of their recent releases were a couple reissues of Avicii's debut album True.
Wanted DJs[]
| Cosmos & Creature |
| Cold Chilling Collective |
| Daniel Beasley |
| Audrio |
| Mokita |
| Riddler |
| Danny Verde |
| PANG! |
| WeSmile |
| King Arthur |
| Simon Aldred |
Releases[]
2020[]
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2019[]
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2018[]
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2017[]
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2016[]
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2015[]
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2014[]
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2013[]
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Upcoming/Unreleased Tracks[]
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- ↑ PRMD business filings were only found in the US, and does not appear on Bolagsverket (Government of Sweden's business registry) after extensive research.